NAMBUCCA Valley Council has invited the valley’s tourism-related businesses and creative industries to be featured in a destination website and guidebook designed to entice visitors to stay longer and ‘Go Deeper’ into the region.
The council’s tourism team has released an expression of interest for local visitor economy and hospitality businesses, health and wellness providers, retail outlets, photographers and creatives to be included in the website and guidebook.
The invitation follows the release earlier this year of the Go Deeper brand.
“We’re taking the next major steps to cement our destination brand, creating the products to showcase our valley’s amazing places, its history and culture, tourism businesses, and the unique experiences it offers,” Economic Development and Tourism manager Jan Rooney said in a statement.
“We want to partner with local visitor economy businesses, photographers and creatives because our community are the people who can best tell our valley’s story: they are already living it and loving it.”
The destination website and guidebook will showcase the entire valley and are being produced by a design agency that specialises in destination marketing, Ms Rooney said.
The council hopes to have the assets ready by summer holidays or early in 2027.
To be involved, business owners and creatives should send their information and high-res photos to tourism@nambucca.nsw.gov.au.
Tourism Coordinator Erica Foley has more information.
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